The LAUNCH framework
An end-to-end approach to guarantee effective innovation. LAUNCH combines the best startup and product development processes, techniques, mental models and tools.
Baselining
Your initial vision and planning the next steps
In this stage we outline the initial vision for your project. We get clear on what success looks like, who's on the project team and bottom out the highest priority risks, assumptions, issues and dependencies that we need to be aware of.
Research
Design
Understanding the problem you are trying to solve, its impact and ways we might solve it
The research stage is where we start to build a picture of your target customer, the industry and competitive landscape. This helps us develop the strategic plan for your route to market.
Designing the service or product, and testing the solution with real stakeholders
We’re now starting to produce the solution, testing ideas with target users and using the feedback gained to iterate and improve the product. We'll also define your brand if it's a new venture.
Delivery
Growth
Bringing your vision to life
We'll build your new product or venture as efficiently as possible using rapid prototyping techniques and tools. Upon launching, the real fun begins. Your solution is now with real users and we’re getting continuous feedback from them and our analytics. This lets us keep improving the proposition, establish product market fit and position for scaling.
Finding creative and affordable strategies to acquire and retain customers
Switching the focus to setting growth priorities, identifying channels for customer acquisition, measuring success, and scaling growth.
