Our mission

To help ambitious companies move faster, think bigger, and execute smarter - through transformative AI, innovation and modern technology.

Who we are

Mindlace is a boutique technology firm that works with the world’s most ambitious companies during moments of transformation and acceleration. We’ve delivered measurable results across industries like Financial Services, Healthcare, Logistics, Property, and Retail — helping clients modernise legacy systems, activate AI at scale, rethink products and platforms, and diversify their business models.

At the heart of our approach is Pathforger, our proprietary framework for navigating complexity with pace, clarity and precision. We blend strategy, innovation, and delivery to create sustainable growth and long-term competitive advantage.

What sets us apart? We build, not just advise. With hands-on experience from launching our own ventures, we bring a relentless focus on craft and a real-world, entrepreneurial mindset to every engagement. Whether modernising internal systems or pioneering new products, we move fast, work lean, and treat your challenges like our own — embedding startup-grade urgency and energy inside enterprise-scale environments.

Our leadership

Rami Al-Bakri

Rami Al-Bakri

Partner

Visionary Technology Leader Driving Transformative Innovation and Results

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Founder and managing partner of Mindlace, Rami has a proven track record of shaping user-centric product strategies and delivering digital solutions that make a difference. He specialises in solving complex challenges across startups, scale-ups, and global enterprises — combining deep hands-on expertise with frameworks that accelerate innovation and integrate AI-driven solutions.

Rami has led successful projects for organisations including EY Parthenon, PIF (Public Investment Fund), Qiddiya, Prosper, helpthemove, and ARC Ratings, as well as iconic brands like Bumble, Tandem Bank, Dopay, Unilever, and McLaren F1. He is passionate about aligning technology with business goals to achieve measurable impact and lasting change.

Grant Cruickshanks

Grant Cruickshanks

Creative Director

A design pioneer specialising in delightful user-centred software and cutting-edge agentic AI systems with a focus on tangible business impact.

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Grant brings over 15 years’ experience in creative and strategic leadership, driving innovation across digital product design, agentic AI systems, and venture development. He has a track record of transforming ideas into successful products that blend technology with human-centred design, delivering value for both businesses and end-users.

Grant’s journey spans senior roles in product, AI, and business strategy, where he continues to champion creative excellence and future-facing solutions.

Our clients

We work with scaling businesses, enterprises and private equity firms to solve their toughest challenges and seize their biggest opportunities. From deploying AI solutions, building innovation programs and launching new ventures, our clients trust us to deliver transformational outcomes.

Our services

All of our services are delivered through our Pathforger framework.

Read more about Pathforger here.

Innovation programs

Innovation programs

Creating innovation programs that maximise your ROI and minimise your risk

Concept validation

Concept validation

Running experiments and using real insight to push your ideas forward

Research

Research

Ensuring your innovation efforts solve real user needs

Product

Product

Building a vision and roadmap that delights users and meets business KPIs

Design

Design

Using a user centred design process to create a beautiful user experience

Engineering

Engineering

Using the best and fastest tools to enable rapid prototyping

Artificial Intelligence

Artificial Intelligence

Harnessing AI to automate workflows, surface insights and create incredible customer experiences

Analytics

Analytics

Using data to find out what’s working well and what to improve

Principles matter

At Mindlace, principles are at the core of everything we do. They guide our decisions, shape our approach and define the way we collaborate with clients. Whether it’s delivering impactful innovation, harnessing the potential of AI or modernising technology, our principles ensure that every action we take aligns with our commitment to excellence, transparency and long-term value.

Our principles aren’t just words — they are the foundation of our Pathforger framework and the driving force behind our work and collaboration ethos. They help us navigate complexity, build trust and deliver results that truly matter. At Mindlace, principles aren’t optional — they are the standard.

Why Mindlace?

We’re not just a partner; we’re an extension of your team. With deep expertise across applied AI, innovation and technology modernisation, we deliver measurable impact tailored to your unique goals. Together, we’ll turn bold ideas into remarkable results.

Let’s build the future together

Curious to explore how we can collaborate?

Book a call