The Mindlace Venture Studio
The home of our in-house bets.
At Mindlace, we’re not just consultants — we’re creators. Our venture studio is where we put our frameworks, talent, and expertise to work building our own businesses.
Our vision for the future
We believe product businesses offer unparalleled scalability compared to traditional service models. Mindlace are deeply committed to our client services arm, but we believe our venture arm will be even more successful within the next ten years. That’s why we are actively investing in our own talent and frameworks to create internal ventures. We hold significant equity in these ventures but also value strategic partnerships. By collaborating with established players in each market we enter, we ensure our ventures are positioned for strong go to market and sustainable success.
If you’re interested in partnering with us, get in touch.
How we work
We use our Pathforger framework exactly as we do for our clients, rigorously applying it to our internal ventures. Each bet we take aims to prove or disprove the 3 foundational pillars of any successful venture.
Desirability
Does this solve a real, meaningful problem for the target audience?
Feasibility
Can we effectively build and deliver this solution?
Viability
Does this idea offer sustainable and scalable business potential?
Our venture principles
Fast time to market
We ship full MVPs within 3 months. These are solid, working products that address the key jobs-to-be-done for our target personas.
Solve real problems
We focus on problems stakeholders are willing to pay to solve. Where possible, we secure clear buying intent first.
Software-focused
Our ventures leverage software solutions, ensuring scalability from day one.
Revenue generating from day one
Every venture must generate revenue at launch — no exceptions.
Strategic collaborations
We partner with established organisations in the industries we enter, accelerating growth and strengthening our ventures with insider expertise.
Use the latest technology
We embrace bleeding-edge technology where it adds value, solving problems more effectively than existing tools; right now that means an AI focus.
Our ventures in action
Curious about our current projects and future bets? See how we’re using innovation to create scalable, impactful ventures.
KOTS
Your ultimate personal styling hub to help you dress for the life you want.
Quillic
Transforming your memories into bespoke AI-guided interviews.
Coming soon
Partner with us
We’re always open to exploring strategic partnerships that align with our vision. Whether you’re an industry expert or an organisation looking to collaborate, let’s connect to discuss opportunities.